Blog
Insights on fundraising, retail, margins, and scaling CPG brands from Jeff Church and the CPG Founders Group.
The CPG Founder's Playbook - Every Play You Need to Launch and Scale Your Brand
23 battle-tested plays from Jeff Church covering KPIs, fundraising, gross margins, trade spend, retail strategy, team building, and more. The complete operating system for CPG founders.
The CPG Freight Trap: Your Logistics Bill Is Quietly Eating Your Margin
Most CPG founders obsess over COGS and ignore freight — until it kills their margins. Jeff Church on the four freight buckets, benchmarks, and how to stop the bleed.
The Retailer's Clock: How the Buying Calendar Silently Controls Your CPG Growth
Most CPG founders pitch at the wrong time and never know why they got a no. Understanding the retailer buying calendar changes everything.
The CPG Due Diligence Playbook: What Investors Actually Look for When They Go Under the Hood
After 44 fundraising rounds, here's exactly what investors examine in CPG due diligence — and how to build a data room that closes deals instead of killing them.
Does Your CPG Brand Have a Soul? Why the Brands That Last Always Do
Jeff Church on why authentic brand purpose drives real consumer loyalty in CPG — and how to find, test, and protect yours before it gets eroded.
The CPG Sustainable Packaging Playbook: What Retailers Actually Want (and What Will Kill Your Margins)
How to phase in eco packaging without destroying your margins. Jeff Church on sustainable packaging strategy, retailer requirements, and the real sustainability win most CPG founders miss.
The CPG Sales Team Blueprint: When Brokers Aren't Enough (And How to Build What Comes Next)
How to know when broker-led sales has maxed out — and how to structure, hire, and build an internal CPG sales organization that actually drives growth.
The TikTok Shop Playbook: What CPG Founders Need to Know Before the Window Closes
TikTok Shop is the fastest-growing CPG discovery channel right now. Here's the playbook for founders who want to win it before it gets expensive.
The Cheapest Supplier Quote Can Tie Up the Most Cash
Compare CPG supplier quotes using landed cost, minimum orders, payment timing, specifications, and transition costs before choosing a vendor.
The Weekly Cash Review That Finds Trouble Before Payroll Does
Build a weekly 13-week cash review for your CPG brand. Track collections, committed payments, and forecast misses before a shortage forces your hand.