Blog
Insights on fundraising, retail, margins, and scaling CPG brands from Jeff Church and the CPG Founders Group.
The CPG Founder's Playbook - Every Play You Need to Launch and Scale Your Brand
23 battle-tested plays from Jeff Church covering KPIs, fundraising, gross margins, trade spend, retail strategy, team building, and more. The complete operating system for CPG founders.
The CPG Retail Execution Playbook: Why Getting on Shelf Is the Easy Part
Getting a retail PO is table stakes. Staying on shelf takes a field execution program. Here's how to build one before you lose the account.
Cold Chain CPG: The Refrigerated Playbook Every Founder Needs Before They Commit
Refrigerated CPG is a different business. Different logistics, different margins, different risk. Here's what you must know before you go cold.
The Founder-to-CEO Transition: When to Step Back and What Happens If You Don't
Jeff Church reveals when it's time to hand the CEO role to someone else - and how to do it without destroying what you've built.
CPG Retail Exclusive Strategy: The Right Way to Say Yes to a Retailer's Special Request
How to negotiate retail exclusives that open doors without destroying your pricing architecture or margin structure. Real playbook from Walmart, Target, Costco, and Trader Joe's.
CPG Ingredient Cost Management: What to Do When Your Supplier Raises Prices
When a core ingredient spikes 30%, your margins can evaporate overnight. Jeff Church's six-step framework for protecting gross margin through commodity shocks.
The Online Grocery Playbook: How CPG Brands Actually Win on Instacart
Most CPG brands are listed on Instacart but barely visible. Here's the framework for winning the digital shelf before you spend a dollar on ads.
The CPG Q4 Holiday Playbook: How to Plan Your Biggest Quarter Before You Lose the Window
Most CPG founders wait until September to plan Q4. By then, the shelf is already committed. Here's the holiday planning timeline that keeps you ahead.
The CPG Rebranding Playbook: When to Change Your Brand Name (and How to Survive It)
A forced CPG rebrand can cost $200K–$400K and reset your slotting fees. Learn when to rebrand proactively, when to fight, and how to survive either.
Clean Label in CPG: Why Ingredient Transparency Is Now a Competitive Strategy
Jeff Church on how clean label positioning drives margin, retail wins, and lasting loyalty — and the hidden traps founders walk into.