Blog
Insights on fundraising, retail, margins, and scaling CPG brands from Jeff Church and the CPG Founders Group.
The CPG Founder's Playbook - Every Play You Need to Launch and Scale Your Brand
23 battle-tested plays from Jeff Church covering KPIs, fundraising, gross margins, trade spend, retail strategy, team building, and more. The complete operating system for CPG founders.
5 Fundraising Mistakes CPG Founders Make (and How to Avoid Them)
Jeff Church has raised $275M+ across 40+ rounds. Here are the five most common fundraising mistakes he sees CPG founders make, and what to do instead.
Co-Manufacturing 101 - How to Choose the Right Co-Man and 3PL for Your CPG Brand
One of the most consequential decisions you'll make as a CPG founder. How to find the right co-man, what your contract must include, and how to choose a 3PL that scales with you.
Proof of Concept - How to Know If Your CPG Brand Is Actually Working
Stop counting Instagram followers. Proof of concept in CPG is specific and measurable. Here's how to know if you have it - velocity benchmarks, brand love metrics, and the complete checklist.
How to Build a $100 Million CPG Brand - Lessons from the Trenches
What separates the brands that make it to $100M from the ones that plateau at $5M? Six critical lessons from Jeff Church on product, margins, retail, fundraising, team, and exits.
The CPG Founder's Fundraising Toolkit - What You Need Before You Talk to Investors
Investors see hundreds of pitches. The ones that get funded are the best-prepared founders. Here's exactly what you need: financial model, cap table, dilution math, instruments, and investor deck.
How to Get Your CPG Product Into Whole Foods (and Stay There)
Getting into Whole Foods is one of the most common goals for emerging CPG brands. Here's what buyers actually look for, how to prepare your pitch, and how to keep your placement once you have it.